Madmedia

Billboards have remained one of the iconic advertising mediums. The classic bold-printed billboards are amongst the first examples that spring to our minds. They not only offer visibility because of their massive size and bold colours and fonts but also attract attention due to their innovative designs. They are always available and can target diverse audiences. Billboards are strategically placed in high-traffic locations; this can potentially reach a diverse audience such as people travelling in their private vehicles, using public transportation, and even pedestrians. They create an impression and boost the sales of the products and services.  With the advent of the internet era, billboards have become digital. Digital billboards are electronic displays that are controlled remotely by computers and are taking the outdoor advertising experience to a whole new level. Digital billboards can be especially eye-catching to billboard viewers with attractive LED displays, playable videos, a